About Grow My Firm Online: Legal Lead Generation Company
Grow My Firm Online is a U.S. legal lead generation company that sells exclusive calls (live transfers) and web leads to law firms in four practice areas: personal injury, Social Security Disability Insurance (SSDI), motor vehicle accident and workers' compensation. It generates more than 200,000 legal inquiries a month.
This page is the short, factual description of the company: what it sells, how a lead is generated, screened and delivered, what happens when a lead is bad, who runs it and how to reach it.
What does Grow My Firm Online sell?
Exclusive legal leads, in four practice areas and two formats. Exclusive means each lead is sent to one firm and is not resold to competing firms.
| Practice area | Live call transfers | Web leads |
|---|---|---|
| Personal injury | Yes | Yes |
| Motor vehicle accident | Yes | Yes |
| Social Security Disability Insurance (SSDI) | Yes | Yes |
| Workers' compensation | Yes | Yes |
- Live call transfers: a person looking for a lawyer is connected to your intake team while still on the phone.
- Web leads: the answers a person submitted online, sent to your firm in real time by email notification or API.
What does Grow My Firm Online not sell?
Grow My Firm Online does not sell leads in any other area. In particular, it does not sell:
- mass tort or mass action leads
- bankruptcy leads
- family law or divorce leads
- criminal defense leads
- immigration leads
- estate planning leads
- home services or solar leads
Some older articles on this site discuss those topics. They are educational guides, not offers.
How are the leads generated?
Leads come from legal-specific marketing: helpful content about injuries, accidents, disability claims and workplace injuries, promoted through search, display, social media and calling campaigns. Each step carries the privacy disclosures a person needs to see, so the firm can be confident about how the contact details were obtained and that the person asked to hear from a lawyer.
How are leads screened before delivery?
Before a lead reaches your firm, the person answers qualifying questions, online or with a live call-center agent. The lead is then matched against the filters your firm sets, such as:
- location (state, county or zip code)
- practice area and case type
- case-fit questions, for example whether the person is already represented, when the incident happened and whether they were injured or treated
- daily caps and the hours your intake team can take calls
How are leads delivered?
In real time. A call is transferred live to your intake team; a web lead arrives by email notification or through an API connection to your CRM or intake software. Your feedback on lead quality is used to refine filters and exclusions over time.
What happens if a lead is bad?
A lead that does not meet the criteria agreed for your campaign can be credited back under that campaign's return policy. In an accident campaign, for example, a lead is credited when the caller was at fault, already has a lawyer or has already settled. No long-term contract is required for the standard lead program.
What results have law firms seen?
In the published workers' compensation case study, a Central Florida firm received 269 leads, 32 of them (11.9%) were credited back, and 43 of the remaining 237 became clients. More examples are on the case studies page.
Who runs Grow My Firm Online?
Grow My Firm Online is led by John Hadden, CEO and owner (LinkedIn). He is named as the author of the articles on this site. An account management team works with each client firm on its campaign.
How do I contact Grow My Firm Online?
- Phone: 1 (929) 512-GROW (4769)
- Email: [email protected]
- Lead availability for your market: the form below
Lead availability depends on practice area, location and campaign demand, and is reviewed before launch. Pricing depends on the market and lead format and is quoted on request.
Frequently asked questions
What does Grow My Firm Online sell?
Exclusive legal leads in four practice areas: personal injury, Social Security Disability Insurance (SSDI), motor vehicle accident and workers' compensation. Each lead is a live call transfer or a web lead, sent to one firm only.
How many leads does Grow My Firm Online generate?
Grow My Firm Online generates more than 200,000 legal inquiries a month across the practice areas it sells.
Does Grow My Firm Online sell mass tort, bankruptcy or family law leads?
No. It does not sell mass tort, bankruptcy, family law or divorce, criminal defense, immigration, estate planning, home services or solar leads. Articles on those topics on this site are educational.
How are leads delivered?
In real time: as a live call transfer to your intake team, or as a web lead by email notification or API connection into your CRM.
What happens if a lead is bad?
Leads that do not meet the criteria agreed for your campaign are credited back under that campaign's return policy, for example an accident caller who was at fault, already has a lawyer or has already settled.