For law firms, acquiring new clients is essential for maintaining a health book of business. Unfortunately, this can be one of the most frustrating challenges. The amount of work and effort to help your firm stand out from the competition may feel impossible. Here are six great strategies to help you improve your chances of grabbing the attention of new potential clients.
1. Enhance Your Online Presence
When people need legal services, they usually start with an online search. In fact, 1 in 3 clients starts their search this way. If your website doesn’t rank on the first page or two of Google, you are likely missing out on hundreds of potential clients. Fortunately, there are some things that you can do to improve your website’s performance.
You want to make sure that your website is user-friendly, contains strong calls to action, and has many of the keywords that would be used in a typical search. However, keep in mind that you may have dozens of other firms using similar keywords. Hiring an SEO (search engine optimization) expert can help give you direction if you feel stuck.
You can also create a blog that answers the questions that your clients normally ask. This helps provide immediate value to your potential clients, but it also identifies you as a subject matter expert in your field. Well-written blogs can generate thousands of visitors each month.
2. Embrace Social Media
Trendy brands are known for their expertly crafted social media campaigns. This client-rich avenue is often overlooked by law firms. The reality is that more and more people are spending significant amounts of time on social media. Law firms that can stand out on social media will be more likely to attract younger generations of clients. Don’t forget to expand beyond traditional social media sites like LinkedIn.
3. Online Ad Campaigns
Online advertising for attorneys can help bring in new traffic for a limited amount of time. Resources like Google AdSense can ensure that you reach the top of search engine results by being shown as a featured business. You can also run campaigns on social media. In both cases, you have the opportunity to customize your campaign to target specific groups of people that you have identified as potential customers.
4. Request Reviews
Another popular option for people searching for legal services is to use sites like Yelp. Not only does this help them find the services they are looking for, but they can see what other customers are saying about them. Make sure you have your business listed on various review platforms such as Yelp, Google, and LinkedIn. You will also want to encourage your existing clients to leave reviews.
5. Get Listed with Legal Directories
Getting your law firm listed with legal directories has several key benefits. First, many people use legal directories to find attorneys. It’s also where some law firms go to find other law firms with skills that complement their own. Having your business listed in legal directories improves your website’s SEO by providing backlinks from reputable websites.
6. Network with Other Professionals
Some professions work closely together. Look to connect with businesses that can provide a steady stream of referrals. For example, an estate planning attorney likely works closely with many will executors. In addition to referrals from other businesses, you can also create a referral program for your existing clients to help bring in new business.
Create New Leads without the Hassle
With a high number of competitors in the legal services industry, even these strategies have their limitations. About 49% of all law firms say their best marketing strategy is to purchase leads.
At Grow My Firm Online, we’re delivering powerful results for our clients by providing high-quality legal leads for lawyers that are ready to convert. Our innovative approach allows us to significantly lower the cost and effort that goes into client acquisition. The best part is that you only pay for the results you get. Contact us today to find out how we can generate arguably the best legal leads for attorneys.