When people need legal services, they usually start with an online search. In fact, 1 in 3 clients starts their search this way. If your website doesn’t rank on the first page or two of Google, you are likely missing out on hundreds of potential clients. Fortunately, there are some things that you can do to improve your website’s performance.
You want to make sure that your website is user-friendly, contains strong calls to action, and has many of the keywords that would be used in a typical search. However, keep in mind that you may have dozens of other firms using similar keywords. Hiring an SEO (search engine optimization) expert can help give you direction if you feel stuck.
You can also create a blog that answers the questions that your clients normally ask. This helps provide immediate value to your potential clients, but it also identifies you as a subject matter expert in your field. Well-written blogs can generate thousands of visitors each month.