With more than one million people joining the profession in the United States, learning how to attract clients as a lawyer may seem like a daunting prospect. Furthermore, an oversupply of workers within the nation’s legal industry means stricter job expectations, fiercer competition and more difficulty finding employment.
As such, more professionals than ever are turning to solo practices where they can use modern advertising methods to finding clients as a lawyer on their own terms. In this article, we’ll cover some of the best strategies these lawyers can use to kickstart — or maintain — their career’s momentum and make a name for themselves in the industry.
1. Develop a Professional Website
To put it simply, most of your advertising efforts will fall flat if you don’t have a solid base to build your marketing from. In this case, we’re referring to a professional website.
As with any other business, clients will make quick assumptions about your services based on the first impression they receive from your website. A homepage that is clunky and poorly designed could make them question your authenticity. On the other hand, one that’s professionally optimized to convert visitors into customers using clear call-to-actions and other methods will be far more effective.
So, before you think about other ways for how you can attract clients as a lawyer, ensure you’ve already invested in a website that properly represents your commitment to the legal industry.
2. Provide People with Value
Becoming a lawyer isn’t an easy task. The journey requires extensive knowledge about the field and years of dedication.
Why allow this hard work to go to waste? Using your website, you can begin to establish a platform that allows you to share your knowledge and provide value to visitors. Some ways to accomplish this include:
- Posting videos to YouTube
- Writing blog posts
- Sharing tips on social media (Instagram, Twitter, TikTok, etc.)
Answering questions, spilling little-known secrets about the industry and more isn’t just good for entertainment. By consistently teaching your growing audience something new about the industry, you’ll be establishing your position as an expert in the field and — as a result — attracting new clients in the process.
3. Partner With a Lead Generation Service
Though it’s possible to begin growing your client base on your own, the journey is one that demands an extensive amount of time and dedication. Chances are, you’re already spending most of your attention on being a great lawyer, keeping your focus away from adverting efforts.
Fortunately, there are many viable lead generation providers who can help you to finding clients as a lawyer. These companies leverage the best people and technology in the legal industry to foster unparalleled growth through powerful acquisition campaigns.
The results speak for themselves: at GrowMyFirmOnline, we’ve achieved a 92% qualified lead success rate and gained almost two hundred thousand web leads each month.
Learning about these services couldn’t be easier. Our expert team is eager to tell you all about our success stories, unmatched lead development rates, guaranteed customer care and more. Contact us today!