Increasing visibility for your law firm is not an easy task. There are many small- to mid-sized law firms in every city in America, and several of them may share your firm’s specialty. You are fighting with each of these firms for potential clients’ attention.
If you’ve been stumped on how to promote your law firm, then you are not alone.
Advertising can get expensive. Experts recommend spending 2 to 18% of gross revenue on advertising and marketing, but that includes all of your expenses, which can add up quickly these days. The average cost of a print advertisement ranges from $500-$20,000. Yellow Page ads can range from $150 a month to $3,000 a month. Producing a television commercial can run from $5,000 to $50,000, and that doesn’t even begin to cover the cost of airing it! The internet adds a whole new arena for marketing, but the vast array of marketing and advertising choices is confusing and expensive on how to market a law firm. Legal marketing specialists have said that law firms can easily spend $100,000 a month on “pay per click” ads, like Google AdWords. If you don’t know what you are doing, you may end up shelling out a lot of cash and not seeing very many results.
So how do you figure out how to promote your law firm? We have three easy marketing tips for lawyers to help you maximize your advertising budget and get the results you need.
Optimize your website
Many potential clients are no longer looking through the phone book or their local newspaper to find a law firm. They are turning to the internet when they need an attorney. Your website is the first impression the potential client will have of your firm. Make sure that it is helping you attract clients, not turning them away! First, make sure it has a modern design, loads quickly, and features high-quality photos. Compare it to your competitors websites to make sure your quality is on par. Second, check your website’s SEO. SEO stands for search engine optimization. When people search for your specialty in your city, your firm should appear in the top search results.
Utilize free lawyer profiles
There are many other websites through which clients may find your firm. You can use generic sites, like Yelp and Google My Business, and lawyer-specific sites, like Avvo and Justia. Ensure you have “claimed” your profile on each of these sites and promptly respond to client suggestions and comments.
Engage a lead-generation business
The third marketing tips for lawyers is one we know a lot about. Lead generation businesses do the marketing to bring the clients to you! GrowMyFirmOnline is an excellent example of such a business. They generate leads and then send leads to your firm if the potential client is a match for your business. GrowMyFirmOnline uses cutting-edge technology to target location-specific leads and deliver them to you. Lead generation is how to promote your firm with the least effort and the best return for your investment. You only pay for results when you work with GrowMyFirmOnline! Reach out to GrowMyFirmOnline to discuss how we can help you promote your law firm. Call us at (929) 512-4769 today.