Do you have a website? If so, it’s time to delve into the world of content marketing. When you create content, you’ll be boosting your chances of your articles, videos or blogs ranking highly on Google for specific keywords.
You’ll want to create content that is in all areas of the buyer’s journey, including:
- Awareness
- Evaluation
- Purchase
All of these stages are important. During the awareness phase, you’ll be an educator and answer questions. The evaluation phase is when you’ll be demonstrating your expertise and try standing out from the crowd. Finally, purchase is when the buyer is comparing services and ready to buy.
If you create content for your local audience, answer their questions and continue building out your content marketing plan, you can generate a lot of organic leads to your site. However, content marketing and creation take a lot of time and resources to generate leads.
