When deciding how to market your law firm it’s important to understand how much volume are you really ready to do?
A reputable lead generation partner will be evaluating your in-take capabilities, and seeing if you will be able to manage volume. If your law practice is unable to handle a heavy influx of calls or leads, it could cause low conversions, and frustrated lawyers. A reputable lead generation partner is going to want to see that you can handle the traffic of customers well, and convert on your end effectively.
Being prepared for a heavy volume of phone calls or web leads means that your reception team has been properly trained. Sure, it’s important that they are friendly, outgoing, and complete all of the qualifying questions. However, beyond the basic training is the technical training. You will need to have a certain amount of technology to be able to convert leads well. This means that the phone lines of your operation need to be optimized, and you’re using a Customer Relationships Management System (CRM) which is robust enough to give you the edge your law firm needs.
If you’re able to collect accurate data on your team’s activity, you will be able to work you’re your legal lead generation partner to refine your campaign, and really turn it into a high performing sales channel. The technology is out there, but if you’re not informed you could be losing a great deal of efficiency in your efforts.
