If your potential client can’t reach you immediately, or if it takes too long to reach a live person, the chances are high that they will move on and call competitors. Are you aware of how many customers abandoned the call, and gave up on trying to reach you?
Attorney marketing strategies look at analytics for bounce rates, dead-air, and drop rates. If you are looking to increase your conversion rate, then reviewing these percentages can provide insight of conversions you have missed out on. If your law firm can reduce the number of leads that hang-up while waiting, then you can improve the probability of being able to pitch your fantastic value proposition to the client, and convince them that your law firm is the best in town. Take an extra careful look at what stage of the process they abandoned the call, to see where you can fine tune the customer experience.