Google’s new identity verification is meant to serve as a way to be more transparent about who is advertising to potential customers. Unfortunately, these changes may have an inadvertently negative impact on your law firm’s advertising efforts. For example, if the Google Ads products are disconnected from each other, it could reduce the efficacy of your marketing, and may also impact your law firm’s business tools (Docs, Maps, Gmail, etc.) as your business applications may be at risk to no longer connect and work seamlessly with one another.
If you are participating in legal lead generation campaigns, make sure you are working with a reputable well-known lead generation company, like Grow My Firm Online, who is 100% dedicated to compliance. We’re carefully monitoring the changes in legislation affecting internet marketing, data privacy, and legal marketing to make sure we fulfill all the requirements. This high level of dedication to compliance means you can be confident there will be no interruption in lead generation services to our legal partners and no adverse ethical considerations.
