Try to reach out to each lead within 5 minutes of getting the notification. When a potential client submits an inquiry, they’re actively searching online for your services. In that moment, the client is available to speak with you.
If you’re truly looking for more conversions, consider after-hour leads. These are potential clients available after 5:00 pm, and which come in on the weekends. These leads are usually available at a discount, and if you are dedicated to responding quickly, you will be able to pitch your services in the exact moment the client is most interested in retaining your service. There is an added benefit, that your competition may not be willing to attend to people after hours, which will give your law firm a competitive advantage.
