Aside from proving to potential clients you’re an expert in your field, the best law firm advertising examples also consider the emotions of their viewers. Most clients appreciate a law partner who is understanding of their situation and the emotions that come with it.
This advertisement by Berger & Green is a prime example of how to fail the above point entirely.
Chances are, clients who’ve recently suffered a terrible accident — even worse, one that left them disfigured — won’t appreciate a commercial that features a violent display of fire, cars and metal to remind them of their traumatic incident.
