Google recently announced that they will begin phasing out third-party cookies in 2022, and this could have implications for legal marketing. For years, marketers have relied on these cookies to help them track who is visiting their website, review their online activity, allow ads to target the right audience, and to collect data about users that visit their websites. If you have ever utilized online marketing for your firm, chances are you have used these cookies to generate some of your leads. In this article we will discuss some ways to adapt to these regulatory changes, and address other effective lead generation strategies for lawyers