Digital lead generation is the process where online inquiries of potential legal clients are routed to law offices via email, telephone, or software integration. The quality of those leads depends on the company you are using to generate these leads. Lead generation companies typically charge on a cost-per-lead basis (CPL). CPL is a fixed price for each lead you obtain. While not all leads will turn into the right customer for you, it is a tried and proven way to boost profitable cases for your law office. Best of all, digital lead generation is a form of advertising where the you will know exactly what the return on investment was for your promotional dollars spent.
