Legal Leads for Attorneys: How Buying Leads Works

A legal lead is an inquiry from a person who is looking for an attorney. It reaches your firm in one of two forms: a web lead (the details the prospect submitted online, sent to you by email or software) or a live call transferred straight to your intake team. This guide explains how buying legal leads for attorneys works, so you can judge any lead seller, including us.

Grow My Firm Online sells exclusive leads in four practice areas: personal injury, Social Security Disability Insurance (SSDI), motor vehicle accident and workers' compensation. Each is available as inbound calls (live transfers) and web leads, and Grow My Firm Online generates more than 200,000 legal inquiries a month.

How does digital lead generation work, and what is cost per lead?

Digital lead generation is the process where online inquiries of potential legal clients are routed to law offices via email, telephone, or software integration. The quality of those leads depends on the company you are using to generate these leads. Lead generation companies typically charge on a cost-per-lead basis (CPL). CPL is a fixed price for each lead you obtain. While not all leads will turn into the right client for you, you will know exactly what you spent for each lead, which makes the return on your marketing dollars easy to measure. To judge that return, compare cost per lead vs cost per signed case.

Shared vs exclusive legal leads: what is the difference?

A shared lead is sold to several firms at once. Every firm races to call the same person, and the prospect receives a stack of calls from lawyers. An exclusive lead is sold to one firm only, so you are the only office calling. That gives your intake team the best chance to sign the case and gives the prospect a better experience. Grow My Firm Online sells exclusive legal leads only.

Live call transfers vs web leads: which should my firm buy?

Many firms use both: live transfers if your team can answer every call, web leads if it can call back within minutes. A web lead arrives as the answers a prospect gave online, sent by email notification or API into your system. Your team then calls the prospect back, so speed matters. A live call transfer connects the prospect to your intake team while they are still on the phone. Many firms use both. Read more about live transfer legal leads and legal web leads. Either way, leads can be filtered by schedule, practice area and geographic area before they reach you; see filters, caps and real-time reporting.

What should a return or credit policy cover?

No lead source is perfect, so ask how bad leads are handled before you buy. A clear policy names the reasons a lead is credited back. In our accident campaigns, for example, you receive credit if the consumer was at fault, already has a lawyer, or already settled. Read how we pre-qualify legal leads to see the questions prospects answer before delivery.

Are legal leads only for large firms?

No. Firms of every size buy leads, from firms with large call centers to solo attorneys with little more than a website.

At Grow My Firm Online we speak with a variety of law firms with different levels of knowledge on generating legal leads for attorneys. Some have become so successful that they develop large call centers to attend to all of their leads. Other attorneys may not have much more than a website. Regardless of your knowledge and experience with internet marketing, it’s a technology that’s readily accessible to law firms of all sizes. There are customers all over the country looking for a lawyer just like you, in your geographic zone, and with your specific expertise.

Which legal leads does Grow My Firm Online sell?

Four practice areas, each as live call transfers or web leads:

• Personal injury leads for attorneys
• Motor vehicle accident leads for attorneys
• Social Security Disability (SSDI) leads
• Workers' compensation leads for attorneys

Formats: live transfer legal leads and legal web leads. We do not sell leads in other practice areas.

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Frequently Asked Questions

What legal leads does Grow My Firm Online sell?

Exclusive leads in four practice areas: personal injury, Social Security Disability Insurance (SSDI), motor vehicle accident and workers' compensation, delivered as live call transfers or web leads.

What is CPL?

CPL means cost per lead: a fixed price for each lead you receive. Not every lead becomes a client, so compare CPL with your cost per signed case.

Are your leads shared?

No. Grow My Firm Online sells exclusive leads only, so your firm is the only one calling that person.

Can I cap daily volume?

Yes. You decide how many legal leads you want to receive per day and can add campaigns when your team is ready for more volume.

How are legal leads delivered?

By inbound call transfer, email notification or API connection, depending on your setup.

Ready to start getting more leads?

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