This is where the Grow My Firm Online model for creating leads is so powerful. We begin by generating high-intent leads, with high reputation sites. We identify searches as being the most effective lead sources. We pool resources among dozens of clients to pay for high-intent keywords, and then we drive that traffic to webpages that add a layer of reputation to the client’s search. At this moment, clients are assured we will work to provide them with the best fit lawyer for their type of case. They’re provided relevant well-drafted content and assured a lawyer is the best solution for their problem. Once the client is ready to take action, they must pass through a pre-qualification process.
In this step, clients fill out a questionnaire which makes sure they are a good fit for the law firm. They will be asked a series of questions including when did the accident take place, how long have you been out of work, did you suffer injury, etc. This pre-qualifying process removes many people who do not have a good case. It also reaffirms our value proposition, creating high intent clients, from reputable sources.
Once the client has answered the questionnaire they become a highly qualified lead for a law firm. The data is transferred to our computer system where it is filtered by more qualifying features. For example, we can then further filter the lead by geographic area, area of practice, age (when applicable), and by their answers to the questionnaire. This method creates leads that are far more qualified than your standard Chamber of Commerce luncheon leads.
