Did you know that lawyers who choose the DIY route spend an average of 183 hours a year on their marketing instead of legal services? To put that number into perspective, multiply 183 by your average hourly rate to paint a clear image of just how many billable hours your firm is missing out on. A recent study found that 75% of lawyers report working nights and weekends to keep up with work that has been backlogged due to the time commitment that comes along with marketing-related tasks. Between website updates, social media content, blogs, advertisements, and cold outreach, online marketing is a full-time job in and of itself. Not only are you reducing the number of billable hours, but you are also sacrificing precious personal time if you’re working after-hours.
When creating a marketing strategy for your firm, it is critical to weigh out the hidden costs when developing in-house marketing campaigns. Determine if it is the best investment of your time and resources.
Avoid the technical frustrations of managing web campaigns. Save time, energy, and resources by outsourcing your marketing to a team of experts who are highly skilled, and who have the resources necessary to tackle the complexities of online marketing.
See what types of digital marketing campaigns are currently available in your geographic area, and get web traffic of qualified clients fast. If you’re interested in finding out more about legal lead generation campaigns in your area, contact us and find out.
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