When you receive a live-call lead you are reaching someone at the exact moment that they are looking for a lawyer, and when they have the highest intent. These people have had all the details of their case reviewed by a trained agent, and they have the greatest potential for converting into clients.
Live calls are also highly targeted by geographic area, and validated by the agent so that you will never have to waste your time with a prospect who is in the wrong jurisdiction of the case. This makes this form of advertising also the best use of your time. There is less margin of error than in some other lead generation campaigns, because the live agent verifies the details of the case, and gets clarifications on the details of their motor vehicle accident.
When choosing your live-call legal marketing partner you will want to choose a partner who specializes in exclusive leads. This guarantees the highest chance of converting a friendly and eager client. You will also want to select a partner who is dedicated to a high level of TCPA compliance, and who has the sophistication to maintain these call records for the 7-years required by law. By having a reputable partner with this capability, they can eliminate the risk to your law practice.
Additionally, you will want to make sure that your live-call partner verifies the clients against both the national Do-Not-Call list and the Litigator Scrub lists. This ensures that your law practice is participating in the most respectful calling campaigns. It also guards your team against professional plaintiffs who are engaged in scams or other fraudulent behavior. Furthermore, it’s really helpful if you have a live-call lead generation partner who blocks duplicates. This means you’re only getting quality leads, right when the person is looking for a lawyer, and right when they are available to talk about their case.
